A Tribe
Called West
A branding studio built for the pace and pressure of challenger brands. Gutsy founders. Great products. That’s who we’re here for.
Built for challenger brands
We're James and Vicki West. We left the agency world because we wanted to work with real people building something they genuinely believe in - founders with big ideas, real passion, and products that make a difference.
We've built a process specifically for brands like yours. We nail the clarity first - who you are, who you're for, why it matters - and that shapes everything we create.
Want to know more?
Built for challenger brands
We're James and Vicki West. We left the agency world because we wanted to work with real people building something they genuinely believe in - founders with big ideas, real passion, and products that make a difference.
We've built a process specifically for brands like yours. We nail the clarity first - who you are, who you're for, why it matters - and that shapes everything we create.
Want to know more?
“If you're on the fence about working with James, get off the fence right now. I have nothing but awesome things to say about every step of the process we went through when creating On Point with him. He's a rockstar.”
Brad Summey
On Point Provisions
"James is a dream to work with, nails the brief every time and has been the design guru for our quality-lead brand from the start. His ideas have helped shape our brand identity and his sleek label designs have made selling our beer all that bit easier!"
Lance Van Dijk
Antur Brew Co.
"We’ve always been hugely impressed by Vicki's work. Her attention to detail is fantastic, everything always comes back perfectly executed. She’s also a lovely person to work with! I wouldn’t hesitate to work with Vicki again or recommend her to others."
Lucy Archard
Boston Tea Party
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A Tribe
Called West
Built for challenger brands
We're James and Vicki West. We left the agency world because we wanted to work with real people building something they genuinely believe in - founders with big ideas, real passion, and products that make a difference.
We've built a process specifically for brands like yours. We nail the clarity first - who you are, who you're for, why it matters - and that shapes everything we create.
Want to know more?
“If you're on the fence about working with James, get off the fence right now. I have nothing but awesome things to say about every step of the process we went through when creating On Point with him. He's a rockstar.”
Brad Summey
On Point Provisions
"James is a dream to work with, nails the brief every time and has been the design guru for our quality-lead brand from the start. His ideas have helped shape our brand identity and his sleek label designs have made selling our beer all that bit easier!"
Lance Van Dijk
Antur Brew Co.
"We’ve always been hugely impressed by Vicki's work. Her attention to detail is fantastic, everything always comes back perfectly executed. She’s also a lovely person to work with! I wouldn’t hesitate to work with Vicki again or recommend her to others."
Lucy Archard
Boston Tea Party
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